LinkedIn InMails are fast becoming one of the most utilised communication tools in B2B.

Research has shown many advantages over traditional emails such as recipient’s ability to review the senders’ profile, senders being able to send highly targeted messaging to prospects and open rates well into double figures.

I created the infographic below to show some best practices to consider when sending InMails. For SAP Partners, there are 2 Social Selling Modules available via the SAP Partner Benefits Catalog here. (s-user ID required)