Twitter is celebrating 10 years this year with the first tweet posted on March 21st 2006 by co-founder Jack Dorsey.
Since then it has grown to 332 million active users, 1 billion unique visits monthly and has changed the way we communicate online.
Businesses are now using Twitter as a lead generation tool and one of the most useful tools to aid this is one a surprising number do not even know exists: Twitter Analytics.
Released to all Twitter users in August 2014, Twitter Analytics is a dashboard with real-time data about how your tweets are performing, who your audience is and also provides the ability to export this information to Microsoft Excel so you can make informed decisions to maximise your success.
Below is an infographic which gives a high level overview of Twitter Analytics: